What General Mills learned from launching LÄRABAR in the UK

Lärabar, an all-natural energy bar owned by General Mills, was a market leader in the US, but launch in the UK required a strategic and hyper targeted approach.

Lärabar – the energy bar owned by packaged foods behemoth General Mills – is a US$200 million business and a market leader in its biggest market, the United States.

But when General Mills looked to launch the fruit-and-nut based snack in the UK, where

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