What Facebook's chatbots mean for brands

This event report addresses how Facebook Messenger's chatbots can potentially help brands reach consumers, as well as areas where further development in this technology is needed.

What Facebook's chatbots mean for brands

Stephen WhitesideWarc

"Chatbots" are automated digital tools that can help fulfil a wide range of consumer needs – like tackling customer-service enquiries, accessing content and making purchases – on...