What drives the Indonesian Muslim consumer: Insights from Unilever Indonesia

This event report shows how Unilever Indonesia is courting Muslim consumers by gaining a deeper understanding of religious and local cultural practices.

What drives the Indonesian Muslim consumer: Insights from Unilever Indonesia

Low Lai Chow

All eyes are on Indonesia, and with good reason.

The South East Asian country of more than 250 million people is one of the largest and fastest growing consumer markets...