What do empowered consumers want from brands? Novelty, control and shared values

Brands need to understand how to connect with consumers who are empowered and meet their exacting expectations.

Speaking at Forrester’s Summit Asia Pacific 2020 virtual conference, senior analyst Anjali Lai said that empowered customers have mounting expectations for companies going forward, and that their demands are accelerating.

She shared three important insights about highly empowered consumers.

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