What brands need to know about targeting gamers

Advertisers shouldn’t think in terms of gamers as a target market – they need to get more granular and understand the different segments within this audience.

Tom Sweeney is “a proper hardcore sweat”. He’s also the director of gaming at Media Chain, a social-first publisher, but he’s grown up as a gamer and feels eminently qualified to pass an opinion about the subject – and especially...

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