What brands can learn from Asia’s online marketplaces

Low Lai Chow

Brands can learn a lot about how to utilize data modelling, smart AI, weighted attribution and shopping experiences from Asia’s fast growing e-commerce platforms, such as Lazada, Carousell and Shopee.

Having a single customer view across different channels and devices is a no-brainer for brands moving into e-commerce.

But for Yong Chang Yi, the business intelligence manager of Singapore-headquartered C2C marketplace Carousell, this is especially invaluable in helping the business understand its customers better.

“One of the benefits to having this view is the perspective it gives you to also understand how users use your app or product differently across different kinds of devices,” he said at General Assembly’s ‘Talk Data to Me: the Future of E-commerce’ event recently alongside his counterparts from online shopping platforms Shopee, Lazada and Zalora....

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