What brands can learn from Asia’s online marketplaces

Brands can learn a lot about how to utilize data modelling, smart AI, weighted attribution and shopping experiences from Asia’s fast growing e-commerce platforms, such as Lazada, Carousell and Shopee.

Having a single customer view across different channels and devices is a no-brainer for brands moving into e-commerce.

But for Yong Chang Yi, the business intelligence manager of Singapore-headquartered C2C marketplace Carousell, this is especially invaluable in helping the business understand its customers better.

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