Westfield dissects 'Pinterest Unplugged': Bringing a human touch to the digital world

This event report discusses an experiential campaign created by Westfield in the United States to capitalise on the synergies that exist between Westfield's target audience and the profile of Pinterest users.

Westfield dissects 'Pinterest Unplugged': Bringing a human touch to the digital world

Barbara Messer

In the US, Westfield attracts around 400 million visitors to its shopping centres annually. In Australia, that number jumps to around 500 million visitors annually – which means every Australian visits a Westfield mall about twice per month.

Whilst Australians are far more familiar with the Westfield brand than Americans, it is gradually becoming a household name in the US thanks to Westfield's belief that shopping destinations should provide experiences, not just wares.

At the ADMA Forum, held in Sydney in July 2014, Westfield...

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