Wendy’s takes to Twitter to taunt McDonald’s

Wendy’s, the quick-service restaurant (QSR) chain, has deployed Twitter, the social network, as a powerful tool for building consumer engagement.

In a marketing ecosystem where there seems to be no agreement on the most reliable metric, Wendy’s has a measurement standard unlike any other:

If the people who work at McDonald’s headquarters in Chicago “aren’t kicking a trashcan...

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