In a marketing ecosystem where there seems to be no agreement on the most reliable metric, Wendy’s has a measurement standard unlike any other:
If the people who work at McDonald’s headquarters in Chicago “aren’t kicking a trashcan...
Wendy’s takes to Twitter to taunt McDonald’s
Wendy’s, the quick-service restaurant (QSR) chain, has deployed Twitter, the social network, as a powerful tool for building consumer engagement.
