Wells Fargo connects diversity with profitability

This event report details how Wells Fargo, the financial services provider, is aiming to reach consumers in the "new mainstream".

Wells Fargo connects diversity with profitability

Geoffrey Precourt Warc

There are times when a brand has so many flies on its windshield that it seems impossible to have any vision beyond the immediate present.

Yet, even its darkest hour, Wells Fargo & Co. remains one of the leading American financial-services institutions. And, even as its CEO resigned amid public outrage, the enterprise he left behind still has 77 million customers and serves one in t

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