Welcome to Viv and real-time "conversational commerce"

This event report addresses how Viv, a new voice-controlled "personal assistant" competing with offerings like Apple's Siri and Microsoft's Cortana, could impact brands.

Welcome to Viv and real-time "conversational commerce"

Stephen WhitesideWarc

Viv – a voice-controlled, digital "personal assistant" – soon will enter a conversation currently dominated by Apple's Siri, Amazon's Echo, Microsoft's Cortana, and Google Now. And many marketers expect this new offering to deliver an uptick to what already has become an attractive consumer-engagement opportunity.

"Pretty much every major technology company is now investing billions of dollars in the intelligent-assistant space. This is a race: A race to the single interface for the user," said Dag Kittlaus, Co-Founder/CEO of Viv – which is set to launch in late 2016, and...

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