Watson: Campbell's Soup menu for programmatic

This event report outlines how Campbell's Soup, the food manufacturer, is tapping IBM's Watson cognitive computing platform and weather data to deliver personalised recipes in online ads.

Watson: Campbell's Soup menu for programmatic

Geoffrey Precourt Warc

With rampant charges of bot fraud and unviewed impressions, even the most enthusiastic proponents of all-digital-all-the-time programmatic media buying still harbor concerns about service...