Watson: Campbell's Soup menu for programmatic
Geoffrey Precourt Warc
With rampant charges of bot fraud and unviewed impressions, even the most enthusiastic proponents of all-digital-all-the-time programmatic media buying still harbor concerns about service suppliers.
The questions generally run along the lines of, "What if the technology is too new, too little tested, and not trustworthy enough? How quickly can it adjust to changing market conditions? How can I be confident I'm connecting with my target?"
The answer to these digital dilemmas may, in fact, come from an enterprise that was one of America's starchiest legacy companies. The men and...