Warc Prize for Social Strategy: Has social media marketing finally grown up?

This event report covers the panel discussion and winners' presentation at the ceremony for the Warc Social Prize 2016, in which the speakers considered: has social finally grown up?.

Warc Prize for Social Strategy: Has social media marketing finally grown up?

Sam Peña-TaylorWarc

On the 26th September, 2006, Facebook opened to every valid email address owner over the age of 13. In the intervening 10 years, social media – in which Facebook is still the biggest player – have undergone constant change, both in the way we use them and what is expected of them. Today, their applications are not just relevant, but central to the way people live their lives in the 21stcentury. All the while, Facebook's reach has expanded colossally – the...

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