Warc Prize for Social Strategy: Has social media marketing finally grown up?

This event report covers the panel discussion and winners' presentation at the ceremony for the Warc Social Prize 2016, in which the speakers considered: has social finally grown up?.

Warc Prize for Social Strategy: Has social media marketing finally grown up?

Sam Peña-Taylor Warc

On the 26thSeptember, 2006, Facebook opened to every valid email address owner over the age of 13. In the intervening 10 years, social media – century. All the while, Facebook's reach has expanded colossally – the social network now boasts 1.71 billion monthly active users:. Social is expanding, and so are the ways and reasons for using social platforms.

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