WARC Media Research Conference 2006

Andrew Green (ZenithOptimedia) and James Aitchison (editor of WARC.com) reported directly from WARC's Media Research Conference, London, on Thursday November 23 2006.

WARC Media Research Conference 2006

Andrew Green

James Aitchison


Chair for the day, TNS's Jennie Beck, opened with the observation that many of the themes and issues to be discussed were not even thought about 18 months ago, when we staged Media Research 2005.

And in a bid to ensure that all mobile phones were switched off, she informed the audience that the first day of the Ashes series in Brisbane had now ended (with, for the record, Australia in a depressingly formidable position of 344 for 3).

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