WARC Media Research 2008
WARC Media Research 2008: From start to finishManfred Mareck28 February 2008
In his report from WARC Media Research 2008, Admapcolumnist Manfred Mareck looks back at what he learned from the Conference, discussing issues ranging from the search for a single media currency, if it is possible to prove return on investment and engaging with consumers.
MORNING SESSION: THE SEARCH FOR A SINGLE CURRENCY
The conference opened with a 50 minute panel discussion, moderated by the Conference chairman, BBC presenter and analyst Nick Higham. Mark Cross, Communications Planning Director at the COI,...