WARC Measuring Advertising Performance 2008

Chris Forrest, of The Nursery, reports on WARC's Measuring Advertising Performance Conference, held in London, 6-7 February 2008.

WARC Measuring Advertising Performance 2008

MAP 2008: some things you might like to readJames Aitchison23 January 2008

With 27 top speakers over two days, MAP 2008 is set to be (as the cliché goes) our biggest and best MAP conference yet – and we've been running this event for over 10 years now.

To celebrate, I thought I'd gather together a quick taster of what we've got to look forward to. So what follows are some recent papers from WARC.com, penned by some of the very same people who'll be taking the stage in two weeks' time.


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