WARC Creativity in Advertising 2008

James Aitchison

In this article, James Aitchison, Managing Editor of WARC.com, reports on the WARC Creativity in Advertising Conference 2008.

WARC Creativity in Advertising 2008

James Aitchison

Creative confidence

The morning’s chairman, Rory Sutherland, opened by saying that advertising’s creative community had lost its confidence. 15 or 20 years ago, a creative execution through TV or print...

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