Walmart's Vudu stands out in the streaming space by appealing to busy families

Stephen Whiteside

Vudu, the streaming service owned by Walmart, is seeking to stand out in a competitive industry through a focus on mass-market, family appeal.

Walmart is the dominant US retail player, but very much a challenger in the video streaming space.

Vudu, the retailer’s online video platform, is supported by advertising – a business model that makes it free-to-access for consumers across the United

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