Walmart taps the "omnipresent" power of mobile

This event report outlines how Walmart, the retailer, is tapping the power of mobile to boost the in-store experience, as well as to engage consumers digitally.

Walmart taps the "omnipresent" power of mobile

Sonia Paul

Walmart built its retail empire with a network of bricks-and-mortar stores stretching across the United States.

And while many of its 140 million weekly customers are now shifting towards digital...