Walmart taps the "omnipresent" power of mobile

This event report outlines how Walmart, the retailer, is tapping the power of mobile to boost the in-store experience, as well as to engage consumers digitally.

Walmart taps the "omnipresent" power of mobile

Sonia Paul

Walmart built its retail empire with a network of bricks-and-mortar stores stretching across the United States.

And while many of its 140 million weekly customers are now shifting towards digital forms of commerce, Anshu Bhardwaj – Senior Director for Site and Mobile Members Experience and Strategic Roadmap at the Bentonville, Arkansas-based chain &ndash

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands