Walmart taps the "omnipresent" power of mobile

Sonia Paul

This event report outlines how Walmart, the retailer, is tapping the power of mobile to boost the in-store experience, as well as to engage consumers digitally.

Walmart taps the "omnipresent" power of mobile

Sonia Paul

Walmart built its retail empire with a network of bricks-and-mortar stores stretching across the United States.

And while many of its 140 million weekly customers are now shifting towards digital forms of commerce, Anshu Bhardwaj – Senior Director for Site and Mobile Members Experience and Strategic Roadmap at the Bentonville, Arkansas-based chain – believes this trend is, in fact, bringing profound new opportunities for the brand.

"Window shopping is no longer happening at the store level," she told delegates at the Mobile Innovation Summit, an event held in San Francisco by...

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