Walgreens’ brand reinvention helps drive business transformation

Walgreens, the health and beauty retailer, is putting its brand at the heart of efforts to transform its wider business.

Walgreens, the biggest US drugstore chain, sells lots of products in its 13,000 stores worldwide.

But soon it will stock far fewer items, cutting back according to a strict new standard: Does this product add to, and strengthen, Walgreens’ brand...

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