VSO is the new SEO: How voice is taking over the world of search

Recommendations from Sydney-based CX agency The Works for brands as they develop voice search optimisation strategies.

The new world of voice-based search presents a steep learning curve for marketers, but will provide deep brand-building opportunities for those who can get it right. In fact, according to Douglas Nicol, Partner at Sydney-based CX agency The Works, voice...

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