The new world of voice-based search presents a steep learning curve for marketers, but will provide deep brand-building opportunities for those who can get it right. In fact, according to Douglas Nicol, Partner at Sydney-based CX agency The Works, voice search optimisation will soon be the new face – or voice – of SEO.
Nicol, who took to the stage at Mumbrella360 (Sydney, June 2019), said the nature of voice means marketers must start optimising for far more action-orientated queries sooner rather than later. On a traditional browser search engine, users typically input two or three words. In the world...