VSO is the new SEO: How voice is taking over the world of search

Recommendations from Sydney-based CX agency The Works for brands as they develop voice search optimisation strategies.

The new world of voice-based search presents a steep learning curve for marketers, but will provide deep brand-building opportunities for those who can get it right. In fact, according to Douglas Nicol, Partner at Sydney-based CX agency The Works, voice search optimisation will soon be the new face – or voice – of SEO.

Nicol, who took to the stage at Mumbrella360 (Sydney, June 2019), said the nature of voice means marketers must start optimising for far more action-orientated queries sooner rather than later. On a traditional browser search engine, users typically input two or three words. In the world...

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