VR drives PepsiCo's Mountain DEWcision

This event report outlines how Mountain Dew, the beverage brand owned by PepsiCo, is leveraging the power of virtual reality.

VR drives PepsiCo's Mountain DEWcision

Reed Karaim

The growth of virtual reality (VR) as a marketing tool is tied to a basic change in consumer desires and interests, according to Stinson Parks, Digital Brand Manager for PepsiCo's Mountain Dew.

"The piece that excites me most about VR overall is it really matches with a larger macro consumer trend," Parks told the 2016 Ad Age Brand Summit in Los Angeles. "We are now living in the days of the experience economy. It doesn't matter what age you are: We have all kinds of statistics telling us that, now, people would rather...

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