Virtual reality, next-generation cars and gadgets for a connected world: insights from CES 2016

Stephen Whiteside

CES – previously known as the Consumer Electronics Show – has rapidly become a bellwether gathering for client-side marketers and their agencies.

Following CES 2016, several leading executives from across the communications industry shared their takeaway insights with Warc.

This article focuses on the emerging technologies that are likely to have the most powerful applications for brands – as well as identifying which products, tools and services are closest to entering the mainstream.

Tom Edwards, Chief Digital Officer/Agency, Epsilon

This year's CES was packed with technology that can be leveraged by marketers today. It also provided a definitive roadmap to where current thinking and investments are being placed for the near future.