A report from a 2011 MRS conference. A presentation from VCCP shows that agency/researcher relationships can benefit from the adoption of visual research techniques such as ethnography; W+K and Voodoo suggest that research can amplify - rather than stymie - the creative process, while Yahoo and Google show that online video ad best practices are evolving, with advertisers advised to leveraging the "long tail" of video platforms and skippable ads increasing user engagement.
VCCP, Google, Yahoo and Wieden + Kennedy - Agencies and tech firms at the MRS Advertising Research Conference
Joseph Clift
Click here to read Warc's report on presentations covering media strategy at the MRS Advertising Research conference
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