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Using ‘thick data’ to get past quantification bias
In the digital world everything can be measured, with the result that marketers are biased towards the illusion of certainty that figures bring and neglect the crucial observations of behavioural specialists.
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By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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