Using data to build customer loyalty

This event report looks at how four brands are successfully using big data to create new customer experiences and build brand loyalty.

Using data to build customer loyalty

Jo Bowman

Smart and creative deployment of big data is helping brands not only clinch a sale but build a lasting relationship. Several entries to the I-COM 2014 Data Creativity Awards focused on the experience that data could create, and the lasting bonds that followed.

The water filtration business Britahad a problem reminding its customers to replace the filters in their jugs at home – a significant issue given that the company's business model relies primarily on repeat sales of filters, rather than sales of the original jug. Loren Grossman, Global Chief...

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