Using TV to launch high-end fitness brand Peloton in the UK

Peloton, the US exercise equipment manufacturer, used TV media to launch its product in the UK, driving awareness, word-of-mouth advocacy and exceeding its sales targets.

As every good marketing industry watcher knows, the breakneck growth of the digital platforms has been underpinned by their ability to access hitherto untapped SME ad dollars. Traditional media channels like TV, print and OOH had been considered the preserve...

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