Using facial recognition to promote HIV tests

HIV is no longer regarded as the risk it once was but awareness was low in Argentina, where increasing numbers are affected.

An HIV organisation in Argentina used facial recognition to deliver a novel, individualised campaign to address the problem of high infection rates in the country – and combat the sense that ‘it couldn’t happen to me’.

The campaign, for public health body Fundación Huésped, in collaboration with Wunderman, was a finalist in the Data Creativity Awards at I-COM 2018 (San Sebastian, April 2018).

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