An HIV organisation in Argentina used facial recognition to deliver a novel, individualised campaign to address the problem of high infection rates in the country – and combat the sense that ‘it couldn’t happen to me’.
The campaign, for public health body Fundación Huésped, in collaboration with Wunderman, was a finalist in the Data Creativity Awards at I-COM 2018 (San Sebastian, April 2018).
Alexandre Divet, data scientist at Wunderman, explained that the team adapted the ticket machines in doctors’ surgeries that give patients a number when they arrive and they await their turn to see a doctor or nurse. The...