Using facial recognition to promote HIV tests

HIV is no longer regarded as the risk it once was but awareness was low in Argentina, where increasing numbers are affected.

An HIV organisation in Argentina used facial recognition to deliver a novel, individualised campaign to address the problem of high infection rates in the country – and combat the sense that ‘it couldn’t happen to me’.

The camp

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands