Earlier this year, UNTUCKit introduced a new TV spot claiming its 50 different sizes of shirt can provide the perfect fit for any man, whether he’s broad-shouldered, barrel-chested, or has a slender build.
Just as the New York-based apparel manufacturer – which launched in 2013, and made its name with shirts that look good when they are not tucked into the wearer’s pants – knows every customer is different, so its TV commercials no longer rely on a one-size-fits-all strategy.
The clothing manufacturer’s “Shapes & Sizes” ad, in fact, benefited from the expertise UNTUCKit has accrued through partnering with TVSquared...