UNTUCKit refines its TV measurement model

UNTUCKit, the apparel manufacturer, has been able to refine its approach to television advertising by using smarter measurement solutions.

Earlier this year, UNTUCKit introduced a new TV spot claiming its 50 different sizes of shirt can provide the perfect fit for any man, whether he’s broad-shouldered, barrel-chested, or has a slender build.

Just as the New York-based apparel manufacturer – which launched in 2013, and made its name with shirts that look good when they are not tucked into the wearer’s pants – knows every customer is different, so its TV commercials no longer rely on a one-size-fits-all strategy.

The clothing manufacturer’s “Shapes & Sizes” ad, in fact, benefited from the expertise UNTUCKit has accrued through partnering with TVSquared...

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