Keith Weed has a warning for any marketers who believe they are mastering digital communications – or, indeed, that solving disputes around topics like brand safety and data privacy will be a long-term panacea.
“I think what we're going to...
Unilever’s Weed pin points digital-marketing painpoints
As one of the world’s biggest advertisers, Unilever, the FMCG manufacturer, has invested considerable time and energy into tackling painpoints in the digital ecosystem.
