Unilever’s Weed identifies tipping point for data-driven marketing

Unilever, the fast moving consumer goods manufacturer, is preparing for a near future in which data-driven marketing at scale becomes a true possibility.

Keith Weed has a compelling prediction for marketers in 2019.

“This is the year, I really believe, that data-driven marketing is actually going to deliver at scale. We've been talking about it for a few years, but I think it actually is going to

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