Unilever's strategic use of streaming video

This event report outlines how Unilever has used digital video as a tool to champion its portfolio of haircare brands.

Unilever's strategic use of streaming video

Geoffrey PrecourtWarc

"The philosophy for a traditional advertiser is to start a lot of fires and put gasoline on them," Rob Candelino, Unilever's VP/Marketing – Haircare, told the 4A's (American Association...

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