“Remember when there was the first banner ad?” asks Luis Di Como, Unilever’s evp/global media. “Everybody would click and everybody would explore,” with no real sense of what the strategy would deliver.
“That’s...
Unilever’s keys to mastering influencer marketing
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing in reflection of this strategy’s current strengths and weaknesses.
