Change is here to stay, and China's taxi drivers may well be more attuned to the fact than most, according to David Porter, VP of Global Media for Asia, Africa, the Middle East, Turkey and Russia at multinational FMCG giant Unilever.
"There is a standing...
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Dasha Boryso
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
