Unilever puts marketing unity before digital ultimatums

Stephen Whiteside and Geoffrey Precourt

Unilever, the consumer packaged-goods manufacturer, is taking a holistic approach to tackling the problems facing the digital supply chain.

Keith Weed, Chief Marketing and Commmercial Officer, Unilever

As issues like brand safety, ad fraud and fake news blacken the reputation of the digital ecosystem, marketers often have relied on warnings, demands and threats to push the major online platforms...

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