Unilever puts marketing unity before digital ultimatums

Unilever, the consumer packaged-goods manufacturer, is taking a holistic approach to tackling the problems facing the digital supply chain.

Keith Weed, Chief Marketing and Commmercial Officer, Unilever

As issues like brand safety, ad fraud and fake news blacken the reputation of the digital ecosystem, marketers often have relied on warnings, demands and threats to push the major online platforms to change their ways.

But Keith Weed, Chief Marketing and Communications Officer at Unilever, believes that ad-tech providers, agencies, and clients also played a role in building a media universe that is rife with misleading information, privacy concerns and sub-optimal advertising experiences.

"I'm not interested in giving ultimatums and stamping my foot ... We all very much need to be...

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