Unilever aims to remove stereotypes from its marketing DNA

Unilever, the consumer goods giant, undertook an innovative experiment in a bid to help its marketers and agencies reduce their use of stereotypes.

Unilever is taking innovative steps to ensure its marketing DNA is not tarnished by unconscious bias.

The fast-moving consumer goods manufacturer – which owns products like Ben & Jerry’s ice cream, Hellmann’s mayonnaise, and the Dove beauty line – recently completed a project that was originally conceived around a year ago

Alongside the ethical imperative behind its “Unstereotype” endeavors, Unilever has a growing corpus of knowledge that suggests its approach feeds into positive business outcomes, too:

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