Understanding and strengthening connections with the Indian-American consumer

This event report outlines ways in which brands can reach Indian-American consumers, a group with increasing affluence and influence.

Understanding and strengthening connections with the Indian-American consumer

Sonia Paul

What is the face of the Indian community in America, and why should advertisers care?

Even as US marketers continue to focus on the growth potential of Hispanic audience pockets, Esther Franklin, EVP/Head of Americas Experience Strategy at Publicis Media, strongly believes that they risk ignoring another important demographic.