UK insights on women and gaming in 2020

New research from Ipsos MORI and the ISFE delves into the reality of the UK gaming market, revealing the important constituency of women in what has been a traditionally male environment.

If your image of a gamer in 2020 is that of a sweaty boy in possession of a trilby and wallet chain, then you’re sorely mistaken. Last year, women contributed just under half of all video gaming revenue in the UK but are the demographic driving growth...