Indian consumers spend eight times more on food than on transportation, according to Manan Javeri, Head of Launch at UberEATS in India. The food delivery service is now present in 14 Indian cities just one year after launch.
Speaking at the Consumer Insights & Analytics 2018 conference held in Mumbai earlier this month, Javeri explained how UberEATS is leveraging the Uber platform, ‘because everyone has used and experienced Uber’ to capitalise on Indians’ love of all things food.
“We can actually make a business that is eight times what our transportation business looks like…the food industry in India is worth US$50bn, and it’s growing at more than 10% year on year…we are seeing the food delivery industry transforming and moving at about 20% per annum, and we want to be a part of this growth,” Javeri said.
India’s food delivery category is already a crowded space with established players like Zomato, Swiggy and a number of hyper-local apps, not to speak of restaurants which consumers directly dial for food delivery. So how can a newer player - a global brand - make an impact?