UberEATS leverages data for hyper-targeting in India

UberEATS has used its own ride and customer data from Uber in India to target its marketing by location, destination and time of day to grow orders.

Indian consumers spend eight times more on food than on transportation, according to Manan Javeri, Head of Launch at UberEATS in India. The food delivery service is now present in 14 Indian cities just one year after launch.

Speaking at the Consumer Insights & Analytics 2018 conference held in Mumbai earlier this month, Javeri explained how UberEATS is leveraging the Uber platform, ‘because everyone has used and experienced Uber’ to capitalise on Indians’ love of all things food.

“We can actually make a business that is eight times what our transportation business looks like…the food industry in India is worth...

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