Uber takes new route after data breach

Uber, the taxi app, has responded in various ways following a controversy based around its failure to disclose a significant data breach.

Late last year, Uber faced the latest in a series major brand crises after it was revealed that the taxi app had failed to tell the public or government regulators about a significant data breach.

The details of 57 million riders and drivers were compromised by the hack, which actually took place in 2016. Worse still, the personal information – say, the names, phone numbers and/or email addresses – of 20 million individuals was ultimately exposed.

Perhaps most damaging of all: Uber allegedly had paid the hackers $100,000 to delete the pilfered data and remain silent about the event.


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