Two approaches to future-proofing from the BBC and PepsiCo

This event report looks at how brands prepare for technological and cultural change; the BBC, the UK's public broadcaster looks to its audience, while PepsiCo's fruit and veg division looks beyond juice toward health and wellbeing.

Two approaches to future-proofing from the BBC and PepsiCo

Brian CarruthersWarc

Legacy brands fear the threat from upstart digital disruptors, but even the digital disruptors have to keep looking over their shoulders - MySpace is a salutary example of what...

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