Twelve tips to be a better marketer

This article presents specific steps which market research firms can take to focus and improve their marketing and sales plans in 2017.

Twelve tips to be a better marketer

Mary Connors

Many marketing research firms will plunge headlong into 2017 with two strikes against them:

  • a lack of basic planning;
  • an epic fail when it comes to understanding the audience for their services.

"Too many firms...