Tweeting Television: NBCU's social media strategies for promoting programming
Eureka is a series about to begin its fourth season on Syfy, the NBCU "imagination-based entertainment cable channel" formerly known as the Sci-Fi Channel.
However, as Dana Ortiz, NBCU's vp/brand marketing revealed to an audience at the first Digital and Social Media Conference of the Association of National Advertisers (ANA), the off-beat nature of the programming left both the cable programmer and Fallon, its agency, in a quandary as to how to even get into season three.
That's because Eureka is not another adventure/mystery. It's not...