Turning consumer privacy from an obstacle into an opportunity

Lena Roland

This event report discusses how privacy can be transformed from a challenge facing brands into a chance for them to make deeper connections with consumers.

Turning consumer privacy from an obstacle into an opportunity

Lena RolandWarc

The world is awash with data. But who owns it? Who controls it? Who can access it? And who is benefiting from it? These were some of the big questions raised at the Personal Information Economy 2014 event organised by market analyst and consulting business Ctrl-Shift, and held in London in March 2014.

Research presented at the conference by Colin Strong, managing director of GfK NOP Business & Technology, reaffirmed that personal data and privacy are extremely important to consumers. The study of UK consumers found that overall:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands